Object Embassy
Transforming a furniture brand into a cultural platform.
Project Description
A new phase began for the Object Embassy, following the acquisition of Object Embassy by a new owner, . Driven by the belief that the brand held untapped potential, we started with an in-depth research into the existing brand, its market position, and opportunities for growth. This revealed a strong foundation, but also the significant untapped opportunity.
Object Embassy operates in the high-end design furniture space, yet its former positioning and identity did not fully reflect the quality, craftsmanship, and care behind its products. To address this, we first defined a future-ready brand vision rooted in the brand’s name and essence: Object Embassy as an embassy for design objects, to connect the world through design.
Each collection is conceived as an embassy, inspired by a specific city or place and translated into refined design objects. In this way, Object Embassy becomes a global connector: linking cultures, places, and design lovers through furniture. This vision creates room to grow beyond a single product line and build a brand with long-term relevance and cultural depth.
From there, we sharpened the brand positioning by identifying its true differentiators. Craftsmanship, material quality, and sustainability were already present, but underrepresented. By bringing these values to the forefront, the brand could claim a more distinctive and credible position in the premium design market.
Based on this renewed vision and positioning, we developed a refreshed brand identity and a refined tone of voice. The goal was to elevate the look and feel of the brand: Modern and current, yet with a subtle sense of timelessness that aligns with the idea of an embassy. This refresh extended across the entire ecosystem and activation platform, including a full redesign of the e-commerce platform, new brand assets, and campaign content.
With a renewed brand and positioning, Object Embassy is ready for its next phase of growth. To grow into a globally recognized design furniture brand.
A selection of work
