Garnier BIO
A new benchmark for natural skincare at scale.
Project Description
Raising the standard for natural skincare in the mass market
With Garnier BIO, Garnier set out to improve the mass market skincare category by making certified organic and natural skincare both effective and accessible at scale. The ambition was to establish a new benchmark for how natural skincare performs, how it is produced, and how it is brought to market.
Garnier BIO became the first certified organic natural skincare line launched at mass market scale, with COSMOS and ECOCERT certification across the entire range. The products combine vegan formulas with high quality natural ingredients such as Vitamin C, Super Citrus, Rosehip Oil, and Lavender, delivering visible results for concerns including dullness, dehydration, and early signs of aging. Sustainability and cruelty free standards were embedded throughout product development and production.
We supported the full scale launch of Garnier BIO, alongside a focused brand refresh anchored in the platform Naturally, Garnier. This ensured the new line clearly stood out within the category, while reinforcing Garnier’s long term commitment to more responsible beauty.
A strong brand launch campaign established Garnier BIO as a category leader, supported by targeted brand activations. These included Garnier’s first monobrand pop up store in a prime retail location, a large-scale press trip to Paris, and an integrated social media, PR, and influencer strategy. A combination of macro and micro influencers drove both reach and notably high engagement rates.
Through this launch, Garnier BIO set a new reference point for natural skincare in the mass market. It demonstrated that certified organic products can deliver performance, transparency, and responsibility at scale. Driving positive change in a complex market landscape.
A selection of work
